Objective To study the effect of non-surgical correction of congenital auricular deformities in infants. Method We retrospected the infants treated with non-surgical auricular correction from January 2019 to December 2021 in Hunan Province Maternal and Child Health Care Hospital. The infants younger than 14 days of age were divided into group 1 (109 infants, 181 ears), infants aged 14-42 days were divided into group 2 (75 infants, 117 ears), and infants aged 42-89 days were divided into group 3 (17 infants, 20 ears). Then the outcome, treatment duration, and complication rates were calculated. Results A total of 201 infants (318 ears) were collected. The total success rate was 93.4%, the treatment duration was 32.4±10.8 days, and the incidence of complication was 45.9%. The success rates of the three groups were 96.7％、90.6％、80.0％ respectively (χ２=10.479，p=0.005), indicating a statistically significant difference. The treatment duration was 30.2±10.4, 35.2±10.8, and 35.5±9.7 days respectively（F=8.940，p =0.000). The incidence of complications was 37.0％, 59.8％, and 45.0％ respectively (χ２=14.900，p =0.001). Conclusion Non-surgical correction of auricular deformities in early time has a significant molding effect. Treatment within 14 days was better for improving efficiency, shortening the treatment duration, and reducing the incidence of complications.